Software such as After Effects is an important tool, but I do not want students to learn techniques in isolation. Timing, composition, rhythm, visual hierarchy, storytelling and the ability to evaluate one’s own work are equally important.

Assignments therefore develop progressively.

A simple ball animation can introduce timing, easing, squash and stretch. Later exercises combine typography, image sequences, effects and compositing into more complex motion-design tasks.

Critique and iterative feedback play an important role in my teaching. Students should learn not only how to execute an idea, but how to understand why one version communicates better than another.

My professional production experience feeds directly into the classroom. Examples from film, advertising, storyboarding, animation and 3D production make it possible to connect theoretical principles with real workflows, deadlines and client expectations.